FASHION EAST ANNOUNCES LINEUP FOR SPRING SUMMER 2010
With Topshop as headline sponsor for the 12th consecutive season, the Fashion East tour bus rolls west again this season with the brightest, boldest and most effervescent talent on board. Launched by The Old Truman Brewery and Lulu Kennedy in 2000, the philanthropic project will showcase Holly Fulton for the second time, as well as introducing newcomers Michael van der Ham and Heikki Salonen to the runway for the first time.
Exciting new developments between Topshop and Fashion East include a window display at Topshop’s Oxford Circus flagship store during London Fashion Week featuring Holly Fulton’s cheeky illustrations, Lulu Kennedy and the Fashion East gang hosting in-store style advising plus blogging for Topshop.com from the front line at London Fashion Week!
Spring/Summer 2010's line-up adds to a long list of designers that have launched at Fashion East, including: Richard Nicoll, Marios Schwab, Louise Goldin, Meadham Kirchhoff, Gareth Pugh, House of Holland, Danielle Scutt, Louise Gray, Emma Cook, Roksanda Ilincic and Jonathan Saunders.
Fashion East is pleased to announce it has won financial support from the London Development Agency’s ‘London Fashion Showcasing Fund’, allowing the project to expand the support offered. Designers now benefit from inclusion in the British Fashion Council’s ‘LONDON show ROOMS’ sales showroom in Paris, and a mentoring scheme in conjunction with fashion business expert Imran Amed’s www.businessoffashion.com that has placed experienced Fashion East alumni Richard Nicoll and Jonathan Saunders with the next generation of designers to pass on their invaluable advice.
"Fashion East is where it all started for Marios Schwab. Years on, it is still a dream-platform to launch the careers of young talent" Marios Schwab
“After 6 years of Topshop supporting Fashion East it still manages to excite our team and the rest of the fashion week audience like no other event on the London Fashion Week schedule! The energy and creativity from the designer line up each and every season combined with the unwavering support of its founder Lulu Kennedy is indicative of the most innovative and exciting week on the international fashion calendar” Mary Homer, Topshop
"Fashion East is so established an elite incubator for London's newest talent that it's unmissable. Their unerring eye and instinct makes them a key contributor to London's fashion reputation” Sarah Mower, Style.com